SEO Specialist

PolicyPal Pte Ltd

View: 99

Location: Central

Category: Marketing / PR

Industry:

Salary: Negotiate

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Job content

PolicyPal will be prioritising applicants who have a current right to work in Singapore, and do not require PolicyPal’s sponsorship of a visa.

About PolicyPal

PolicyPal Tech Pte. Ltd. is one of the leading InsurTech companies in Singapore that believes in bringing tech and insurance together for families and communities to manage their insurance needs. We also believe in helping the community attain relevant knowledge on financial planning through gamification, and offering in-app credits incentives that can be used to help them get covered. PolicyPal Tech Pte. Ltd. is a policy management platform that helps users easily keep track of all their insurance policies on a single app. Since 2016, it has helped over 100,000 users manage their policies.

You will be

Come join a creative team dedicated to expanding the reach of the PolicyPal brand, attracting consumers to learn about personal finance and planning for their financial freedom. Here at PolicyPal, we strive to provide opportunities for our team to learn, grow and thrive. You will be supporting the Marketing Lead and should be a self-starter with the ability to optimise strategies that increase search engine results rankings, driving PolicyPal and ValueChampion’s digital footprint and content marketing strategies with a team of content writers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Responsibilities:

SEO

  • Present and execute strategies for growth, optimisations, backlinking and areas of improvement for SEO Campaigns and search engine results rankings
  • Research SEO keywords for use throughout the website and marketing materials, monitor daily performance metrics and improve on the SEO strategy performance
  • Collaborate with various business units to manage SEO strategies and set measurable goals that demonstrate improvements in marketing efforts.
  • Suggest and implement on-page and off-page optimisation initiatives for website pages (including content and website links for maximum optimisation and search engine rankings)
  • Key liaison and go-to person for domain-related matters
  • Recommend changes to website architecture, content, internal linking, and other factors to improve SEO positions for target keywords and increase organic traffic growth.
  • Understand and recommend SEO best practices to the team on which content and approaches work best for ValueChampion purposes

Content Strategy and Management

  • Assist in designing content marketing strategies and initiatives to achieve business targets, including traffic, engagement, acquisition and customer retention
  • Collaborate across departments to deliver an effective content marketing strategy and editorial plan
  • Have a working understanding of content categorisation, content development, distribution and measurement
  • Be the brand guardian and ensure the content created is consistent with our brand voice, style and tone
  • Collaborate with design and writing teams to produce high-quality content with editorial deadlines

Measurement and Optimisation

  • Monitor and analyse web traffic and social media metrics
  • Measure, optimise, and repurpose content on a regular and ongoing basis
  • Support and manage ad hoc key projects and/or marketing initiatives
  • Support in requests related to data crunching and analysis

Requirements:

  • 2 to 4 years experience in SEO is highly preferred with the ability to demonstrate measurable results from previous work experience
  • Strong hands-on experience with organic search platforms such Google Analytics, Google Search Console, SEMRush, Ahrefs, ScreamingFrog, SE Ranking and other SEO platforms are highly desirable
  • Working knowledge of search engine optimisation algorithms, best practices or have a good understanding of the basics.
  • Able to create relevant, engaging and effective content and/or editing for websites, services and programmes pages, meta page descriptions, blog articles etc
  • Understanding of web publishing requirements
  • Project management skills with focus on the delivery of results in the form of engagement, leads and sales
  • Excellent communication and writing skills in English
  • Working knowledge on SEM / Paid Advertising is a plus
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