Marketing / Senior Executive (CRM)

People Profilers Pte Ltd

View: 101

Update day: 10-02-2024

Location: Singapore

Category: Marketing / PR


Salary: Negotiate

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Job content

Job Description:

Role & Responsibilities

  • Conceptualize CRM strategies and manage the company ID Program and loyalty Programmed (e.g. Points, Rewards and Redemption policy) to ensure constant engagement with members, acquisition and retention of customers.
  • Develop and execute effective marketing plans for different tiers of customers base to drive sales.
  • Work closely with all parties to enhance the functionality, design and user experience on the CRM and EC platforms.
  • Research and analyze CRM data, propose effective CRM strategies (e.g. customer retention, repeat customers, consumer behavior, one-to-one marketing, etc.) to achieve EC KPIs.
  • Utilize CRM platform structure and Customer Journey Mapping to capture information at key stages of the customer life cycle to maximize commercial opportunities and profitability.
  • Work closely with digital marketing members to drive database traffic to relevant proprietary platforms and to ensure the database is segmented effectively for targeted marketing activities.
  • Monitor market trends and competitors’ activities and propose .
  • Support in organizing targeted events for members including the top customers and different segments.
  • Overseeing direct communications with customers through the CRM.
  • Overseeing the migration of all members to Company ID via lower cost mediums and ensure constant growth year on year.


  • Diploma or degree in Marketing or marketing related fields.
  • Minimum 3 years relevant working experience in direct/digital marketing and management of CRM and EC platforms
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Working experience in Salesforce Marketing Cloud, Mailchimp, Database Management, Loyalty Program, Email Marketing, Consumer Analytics, Adobe Analytics, Adobe Experience Manager.
  • Strength in execution of campaigns and evaluation of results.
  • Good customer relations and engagement skills.

People Profilers Pte Ltd

Lim Yi Tian, Candy

EA License No. 02C4944

Registration No. R1109829

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Deadline: 26-03-2024

Click to apply for free candidate


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