Salary: Negotiate

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Job content

What the role is

As a member of Team Central Provident Fund (CPF), you will play a crucial role in helping over 4 million members save for their retirement, healthcare, and housing needs as well as helping them cope with life’s uncertainties. With a fulfilling career, career growth, and development opportunities, you will be part of a big family of dedicated professionals. Join us and champion financial security for Singaporeans while leaving a lasting legacy.

What you will be working on

Seeking more purpose in your job? At CPF Board, you can make a difference in the lives of 4 million Singaporeans by helping them build a strong foundation for their retirement. As a Assistant Director / Senior Manager of Media Relations, you will have the opportunity to work with a team of communications professionals to develop and implement media strategies to engage CPF members of all ages.

• Develop and implement media strategies to raise public awareness and appreciation for CPF schemes and policies across traditional and online media channels

• Manage day-to-day media requests/enquiries and develop written materials including press releases, Q&A, media brief etc on CPF issues to create a positive resonance with the CPF system

• Build relationships with key media contacts and identify opportunities to proactively pitch CPF stories to shape positive perceptions

• Monitor and track media coverage and ground sentiments to detect public relations issues and address them directly

• Collaborate with both internal and external stakeholders to develop and produce audio

• content that resonate with the public via CPF Board’s podcast channel

• Support and implement crisis communications in a timely manner

What we are looking for

• Possess a good degree, ideally in communications, marketing or journalism

• At least one to three years of working experience in media relations, preferably in the public or financial/insurance sector

• Prior experience working on crisis communications or issues management

• Resourceful with strong interpersonal, communications and writing skills in both English language and Mother Tongue

• Independent and able to multi-task in a fast-paced environment

• Sensitive towards sentiments, political and cultural nuances

• Good presentation skills and an eye for detail

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Deadline: 02-04-2024

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